Monday, March 1, 2010

Welcome to MagCloud Where You Can Publish Your Own Printed Magazine


Here's A Cool Way for Small Associations and Other Affinity Groups to Publish Their Own Magazine Inexpensevily. For More Information, Visit magcloud.com.

Create
The publisher creates a magazine in a design program. Any program that can put out a letter-sized (8.5" x 11.0"), multi-page PDF will work.
Upload
The publisher uploads the PDF to MagCloud, fills out the description, and orders a proof. At this point, no one can see it besides the publisher.
Proof
MagCloud prints, binds, and mails the proof to the publisher. Proofs can take up to 2 weeks to arrive, though most arrive faster.
Publish
The publisher reviews the proof. If changes are needed, the publisher can upload a new PDF and order another proof. The publisher marks the issue as “published” and sets the price. MagCloud charges 20 cents per page, and the publisher specifies any markup above that.
Buy & Sell
When the issue is published, people can buy it on the MagCloud website. Buyers will need to have a credit card or PayPal account to buy. At this time orders can only be shipped to the United States, United Kingdom, and Canada, but we'll be expanding to more countries soon.
Print & Mail
When someone buys an issue, MagCloud prints, binds, and mails it to the buyer. Or send an order to an entire group of people using our unique Ship to Group capability. Orders can take up to 2 weeks to arrive, though most arrive faster.
Publishers Get Paid
Publishers can check their sales online at any time. Once a month, MagCloud pays publishers any collected royalties via PayPal.

Wednesday, February 24, 2010

Robin Ahston, Publisher of Foodservice Equipment Reports Sees Improvement In His Market


NAME: Robin Ashton
TITLE: publisher, Foodservice Equipment Reports
PREDICTION(S): I think we’ll see stabilization and a gradual improvement for our core print and electronic products as the year moves on. In our very narrow market, foodservice equipment and supplies, manufacturer sales will continue to decline moderately again in 2010. But many of our customers are beginning to return or ramp up, as they see success has become a market-share game. Our biennial chain meeting in February ’10, MUFES, is actually trending ahead of ’08 in terms of end-user attendance and sponsorships. I just think people want to get back to work and get what’s out there.

The Great Recession has made our customers more open to new products, especially video, so we’re working at rebuilding our Web site in ’10 to get all the new tools. But for most customers, the downturn has not undercut their acceptance of our core print products. They still see the value of print for building brand equity. We’ll just make sure we have all the ways to get our customers to their biggest buyers.

Click Here to view other magazine publishing predictions for 2010

Lead Generation More Important Than Ever

Media challenges for lead-gen practitioners
Lead Generation Guide 2009

Ellis Booker, editor, BtoB
The emphasis on lead generation we saw last year has continued and, in fact, accelerated. Given the sour economy and mandates to find “sales-ready” prospects, that's not surprising. Click on the link below to read the rest of the story and to order the lead generation guide.

Click Here to Order BtoB's Lead Generation Guide

Tuesday, February 23, 2010

Bedford Falls Communications Picks IPA Reprints


Bedford Falls Commuications, publishers of Surface & Panel magazine has selected IPA Publishing Services to manage their custom reprint program.

Surface & Panel is the only magazine focused exclusively on the design, manufacture and marketing of panel-based furniture and casegoods. By uniting decorative surfaces, panel products and the latest in processing technology, Surface & Panel is on the leading edge of product design and innovation.